web, promotion

Campaign designed to increase the sales volume of Danone Light and Delicious products. During the campaign, the yogurt received a Spiderman (for boys) and a Tinker Bell (for girls) themed design. The cups contained a hidden code, which could be used, after registering at the promotional website, to purchase movie tickets or school sets. The main prize was a children room makeover. Besides the promotion, the website also offered play opportunities for the children (puzzles, coloring, memory games, downloadable wallpapers).