web, promotion, illustration

Online campaign created to promote the new flavor (cranberry) of a Jó Reggelt! cereal product. After registering at the "Wake up the bear!" facebook page, visitors could participate in an online game. The game had 5 different levels, where players could wake up the bear with the help of cranberry balls, and direct him to a particular Jó Reggelt! product. After consuming the product, the bear could enter the next level with replenished energies. Those achieving the highest scores received valuable prizes.